Bernard Sandoval Named to C. Springs Sports Hall of Fame

The Colorado Springs Sports Hall of Fame Class of 2017 will be formally inducted and honored on Tuesday, October 24 at The Broadmoor World Arena.

Special Recognition Award

Bernard Sandoval

Bernard Sandoval will receive a Special Recognition Award and will be inducted alongside The 1998 U.S. Olympic Women’s Ice Hockey Team, Chuck Wielgus, The Donner Family, Henry “ ank” Egan, Pat Garrity and Janine Szpara. In addition, Mitch Johnson will receive the Col. F. Don Miller Sports Service Award, the El Pomar Foundation will receive the Thayer Tutt Sportsman Award.
The Sports Hall of Fame has honored greats like Peggy Fleming, Goose Gossage, William Thayer Tutt, Bobby Unser, Bob Mathias, Dave Ogrean, Bonnie Blair, 1980 USA Olympic Ice Hockey Team, Bill Hybl, Marty Louthan, Ben Martin, Amy Van Dyken, Ken Hatfield, Fisher DeBerry, Earl “Dutch” Clark, David and Hayes Jenkins, Chris Fowler, Rulon Gardner, and many great high school and collegiate championship teams from Colorado Springs.

Bernard Sandoval is founder and president of SANDIA Advertising in Colorado Springs – a strategy, advertising, design and digital shop that provides creative answers to business challenges.

In 2008 Sandoval spearheaded the “Olympic City USA” concept as a branding vehicle for Colorado Springs, tying our metro region to the Olympic brand and its themes of excellence, patriotism and aspiration. “Olympic City USA”  has now been adopted as the official moniker of the city and embraced by leading organizations. Sandoval was honored by Mayor John Suthers with the Spirit of the Springs Award for championing this effort over many years.
Over his 30-year career, Sandoval has worked with U.S. Figure Skating, USA Hockey, USA Basketball, USA Cycling, USA Wrestling, and numerous regional and international events. He has donated thousands of hours to local organizations such as the Colorado Springs Sports Corp, Broadmoor Skating Club, Rocky Mountain USO, Colorado Literacy, Colorado AIGA, El Pomar Institute for Innovation and Commercialization and the University of Colorado – Colorado Springs. He played a major role in crafting visual identities for the Colorado Springs Sports Corp, The Broadmoor World Arena, Central Bancorp, The Club at Flying Horse and the Olympic City USA task force. He was instrumental in leading the task force through a marketing plan involving flags, pole banners, billboards, airport signage and TV ads. He was also instrumental in guiding the group through a messaging platform.

His knowledge of design, digital media, social media and the city in general was invaluable. The task force asked Sandoval to design a logo that would connect Colorado Springs to the Olympic movement, knowing that it would not be able to use the Olympic rings in the logo. His team studied other cities that had Olympic affiliations and proposed a design that met with unanimous approval by the task force, City leadership and USOC leadership. The logo has been enthusiastically received by the public and the Colorado Springs Olympic Family. In his distinguished career Sandoval has won more than 100 awards for marketing and design excellence.

He is a graduate of Raton High School and is the son of Gene and Eva Sandoval of Raton. He lives in Colorado Springs with his wife, Renee, and two daughters, Brandi and Michelle.


One comment on “Bernard Sandoval Named to C. Springs Sports Hall of Fame

  1. Eva Sandoval says:

    Well deserved news son!